Victoria’s Secret
COPYWRITING + CREATIVE DIRECTION
Victoria’s Secret is an iconic American lingerie, clothing, and beauty brand with locations around the world.
NOTHING BUT BODY
As lead campaign copywriter, I worked closely with a graphic designer to develop new storytelling ideas to keep the iconic Victoria's Secret brand relevant to a younger, more modern audience. Though not revolutionary for the market, nothing but body moves Victoria's Secret into a more approachable, woman-centered place in a fast-changing market.
Victoria Sport Rebrand
Launched as VSX, or Very Sexy Sport, in 2011, the athleisure and technical sub-brand of Victoria’s Secret was in need of a modern makeover. As lead creative on the rebrand, I wanted to shift our mindset from working out to look like an Angel to working out to have fun, bringing an unexpected pop of personality to a thriving product line.
Sexy Illusions Bra Launch
A benefit-focused campaign that resulted in Victoria’s Secret’s most successful new bra launch in three years.
