AS LEAD CAMPAIGN COPYWRITER, I WORKED CLOSELY WITH A GRAPHIC DESIGNER TO DEVELOP NEW STORYTELLING IDEAS TO KEEP ICONIC VICTORIA’S SECRET BRAND RELEVANT TO A YOUNGER, MORE MODERN AUDIENCE. THOUGH NOT REVOLUTIONARY FOR THE MARKET, NOTHING BUT BODY MOVES VICTORIA’S SECRET INTO A MORE APPROACHABLE, WOMAN-CENTERED PLACE IN A FAST-CHANGING MARKET.


nothing But Body

Launched as VSX, or Very Sexy Sport, in 2011, the athleisure and technical sub-brand of Victoria’s Secret was in need of a modern makeover. As lead creative on the rebrand, I wanted to shift our mindset from working out to look like an Angel to working out to have fun, bringing an unexpected pop of personality to a thriving product line.


Victoria Sport Rebrand

A benefit-focused campaign that resulted in Victoria’s Secret’s most successful new bra launch in three years.


Sexy Illusions Bra Launch

Alexa, Write My Copy

Can do—but the Amazon Alexa jokes end here.

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