○ About

Alexa Sibberson, a copywriter and brand strategist.

Some people think in pictures—I think in words. For as long as I can remember, I've had either a pencil or a book in my hand, and a fascination with why some words resonate more with some people than others. Yes, I really was in a club called Power of the Pen, and no, I won't be mad if you roll your eyes there. 

When it comes to creating connections, inspiration is everywhere. If I'm not writing for clients I love, you'll find me working through an ever-growing stack of books, endlessly scrolling my FYP (gotta stay in-the-know), and traveling as often as possible ○

SELECT CLIENTS

Abercrombie & Fitch

Bath & Body Works

Ben Sherman

Bruno Magli

Buck Mason

Courant

lululemon

Meta

Pratt Institute

Soludos

Victoria’s Secret

Vineyard Vines

Dylan’s Candy Bar

FACTOR_

Grubhub

HelloFresh

Hollister Co.

  • Meet Alexa Sibberson, the Copywriter Who Does it All — And Loves It

    Q. What was your biggest startup challenge? What steps did you take to overcome it? What did you learn?
    Alexa: As a creative, I love a bit of unpredictability. I like working with different clients on different things, and not doing the same tasks day-to-day. But when you get started in the freelance marketing space, everyone tells you to find a niche. I toyed with the idea for a while, but eventually decided I am anti-niche. I strive to be well-versed in many industries and platforms so that I can keep my schedule — and portfolio — interesting!

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  • Alexa Sibberson: Copywriter / Brand Strategist / Co-Founder of Pasta Social

    “All those words you see on websites, social media, packaging or advertising, or hear on commercials? I write those.”

    But being a copywriter is about so much more than just stringing together words that sound good. I help each client consider what the bigger picture is. It's easy to come up with a quippy headline, but it's not so easy to make an emotional connection that creates trust and drives loyalty.

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  • Speaker: Ladies Who Launch Jumpstart Virtual Summit 2021

    Social media is one of the most essential pieces of any business's marketing strategy and can also be one of the most time-consuming. In this session, join Alexa Sibberson, with Tammeca Rochester of Harlem Cycle, as she takes us through exercises to efficiently infuse your social media strategy with your mission and leave with tools to streamline your content pillars and planning calendar.

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