Copywriter + Brand Strategist

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Person with curly hair and purple headband enjoying water splash on face, eyes closed, smiling.

SPADERMA

BRAND STRATEGY, TONE OF VOICE + COPYWRITING

SpaDerma is Chicago’s original med spa, specializing in advanced skincare, cosmetic injectables, and laser therapy.

In collaboration with Nice People.

The Highlights

Close-up of three people with facial spots promoting a spa treatment, with text overlay saying 'Looking good, Chicago.' and buttons for booking a treatment and shopping now. SpaDerma branding included.
Two women with natural skin on the left, text overlay "Facial now, no makeup later." On the right, a smartphone displaying an Instagram story with a skincare theme, featuring a woman's face with text "Glow, Baby, Glow." Next to a laptop on a concrete surface.
Close-up of a smiling woman, eyes closed, on a patterned background, next to text about skin types with options for sensitive, combo, dry, acne-prone, aging, and oily skin. "The Chicago Medspa" branding is included.
Person using a laptop displaying a Spa Derma website, showing a smiling person with wet hair and the text 'Compliments Incoming.'
Two women smiling, one with curly hair and one with straight hair, with text overlay: 'Skincare Obsessed for Over 20 Years.'
Close-up of a woman with freckles applying skincare product to her face, with text "Treatments that work – so you don’t have to" and a badge stating "Your #1 HydraFacial Provider Nationwide."