Copywriter + Brand Strategist

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Close-up of person wearing black high-waisted leggings and a white crop top.

LULULEMON

CAMPAIGN+ ECOMM COPYWRITING

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits.

The Highlights

Screenshot of an athletic apparel brand's website featuring a slogan: "Feeling your best starts here." Two images displayed below: a woman performing a yoga pose under a clear blue sky, and a man running outdoors in athletic gear. Buttons for 'Shop Women's' and 'Shop Men's' are at the bottom.
Woman wearing a green athletic crop top and pleated skirt set, holding a jacket, with text "Feel the ease. Matching sets go from zero to perfectly put-together, fast."
Lululemon advertisement featuring a woman in a long, dark puffer jacket with a hood, wearing a black crop top, leggings, and holding a water bottle. The text reads 'One jacket Wunder.'
Woman wearing brown Lululemon activewear with text "Define in all the right places."
Woman wearing Lululemon activewear showcasing a black sports bra and shorts, with text "Flexibility, in bra form." and Lululemon logo.
Woman wearing a black puffer jacket and black clothing, with a beanie. Text reads 'One jacket Wunder.' and 'lululemon' logo. Close-ups of jacket detail and back view included.
Woman in workout attire holding yoga mat with "A flare for flexibility" text and Lululemon logo.
Woman wearing a green pleated athletic skirt from Lululemon, shown from the back, paired with white sneakers and socks. Text reads "This skirt serves."
Stack of colorful swim trunks with drawstrings, promotional text about pool shorts.
Two Lululemon advertisements featuring activewear. The left ad shows a person wearing green leggings. The right ad shows a person wearing dark pants on a grassy field. Both ads display the Lululemon logo and the text "You'll never forget your first pair." A "Shop Now" button is at the bottom of each ad.